In 1973, three brothers from Kenya; Nitin, Arun & Milan Shah set up a British jeans brand in a humble market stall on the Portobello Road in West London. By 1980, Pepe Jeans London was rivalling all the big US brands for the No.1 spot in the market, becoming the UK’s most successful jeans brand ever.
Pepe Jeans London was launched in India in 1989. Since then, the brand has flourished and continues to expand throughout the country, in sync with its global identity. Pepe Jeans London remains at the front of the fashion pack with a winning formula based on its ability to deliver the strongest denim-led fashion. Pepe Jeans continues to be a leading premium jeans and casual wear brand in India for the youth & kids alike.